• Europcar continues its pledge to support athletes through an ongoing partnership with the National Basketball League.
• Europcar recognises the importance of providing basketball fans with greater access to games through its diverse fleet of vehicles.
Just weeks before the tip-off, the NBL announced Europcar will continue Moving Your Way as the Official Car Rental Partner to the National Basketball League for the 2017-18 Season.
Now in its third year, this partnership has proven hugely beneficial as the league continues to widen its reach.
The NBL is a part of the global basketball brand and has a strong agenda to collaborate with leagues across Asia and the U.S., therefore the international reach of Europcar is very complimentary to the strategy.
Europcar Managing Director Ron Santiago also noted the importance of providing basketball fans with greater access to games throughout Australia and New Zealand using Europcar’s diverse fleet of vehicles.
“We’ve worked directly with the NBL for a number of years now and have seen the sport grow in popularity exponentially. This renewed partnership with the league aligns well with the Europcar vision of ‘getting more people to games, more often’. This is not only good for the league, but good for the continued growth of the sport across every level,” he said.
The NBL Chief Executive Officer Jeremy Loeliger thanked Europcar as it moved into the third year of its partnership with the NBL.
“With its strong presence throughout Australia and New Zealand, Europcar will also help us communicate to local audiences, which is critical to attracting new fans to our great games.”