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Europcar launches ‘bike-ready’ vehicles

Europcar Australia has made travelling with bikes simpler by becoming the country’s first car rental provider to offer a new category of vehicles fitted with bike carriers.

The new category of ‘bike-ready’ Mitsubishi Outlanders fitted with Thule ProRide bike carriers are available from five airport locations – Sydney, Melbourne, Brisbane, Coolangatta and Maroochydore.

Mike Warmington, Sales and Marketing Director for Europcar Australia and New Zealand, said the new category of vehicles is in response to the company’s close connection to the sport of cycling and the growth of cycle tourism.

“The challenge from our customers and cycling community was to create a safer and more convenient solution to travelling with bikes,” Mike said.

“The bike carriers offer more freedom and flexibility. People no longer have to worry about disassembling their bike to fit it in the back of the car.”

“The new category of vehicles builds on Europcar’s commitment to support cycle tourism and provide customers with simple and more diversified travel solutions,” Mike said.

A report into cycle tourism* released by Tourism Victoria, listed cycling as the fourth most popular activity in Australia with an estimated 2.1 million participants.

The same report found that approximately 1.28 million domestic and international visitors participated in cycling activities during their trips.

“As cycling grows so too is activity based holidays involving either road cycling or off-road mountain biking,” Mike said.

It makes sense for Europcar to respond to the market and cater for this growing sector and improve the customer experience.” Mike said.

The new vehicles will come with comprehensive instructions, a one page disclosure statement and safety reminders about vehicle clearance heights.

Europcar will begin the roll out of the new fleet from June with the vision to expand to other major centres across Australia by the end of 2014.

* All figures sources from Tourism Victoria: Victoria’s Cycle Tourism Action Plan 2011 – 2015.



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