Europcar has reinforced its commitment to road safety for all road users, introducing further educational messaging across its national fleet about sharing the road with cyclists.
The initiative is part of Europcar’s partnership with the Amy Gillett Foundation and supports the Foundation’s influential ‘A Metre Matters’ campaign, while also promoting a new, fun and easy way to support the Foundation via a micro-donation smart phone App called Shout.
The campaign will be promoted with mirror hangers in all Europcar vehicles to remind drivers to leave a gap when passing cyclists on the road. South Australian vehicles will also display a true-to-size, one-metre ruler strip on the passenger seat to further support the initiative.
Europcar will additionally display pull-up banners in the Adelaide Airport and Airport City stations to coincide with the 2014 Santos Tour Down Under.
Europcar Australia and New Zealand Sales and Marketing Director, Mike Warmington, said Europcar was proud to support the Amy Gillett Foundation and be a part of the fundraising initiative supported by Shout.
“At Europcar, we believe that every road user should be safe during their travels. Cycling is not only a recreational activity, but also a method of primary transport for many Australians. We want to ensure our customers consider the safety of bike riders and share the road responsibly,” Mr Warmington said.
Since confirming a two-year partnership with the Amy Gillett Foundation in March last year, every vehicle in Europcar’s Australian passenger fleet displays co-branded cycling safety messages on rear window stickers to spread the message about responsible road use. Europcar also supports iconic recreational cycling events including Amy’s Gran Fondo.
Amy Gillett Foundation CEO, Tracey Gaudry, said Europcar’s continuing commitment to the Foundation supports their vision of zero bike rider fatalities in Australia.
“Driver education and awareness is imperative to achieve safer roads for bike riders. Our partnership with Europcar helps support the Foundation in its quest for a a safer cycling environment by increasing awareness amongst everyday road users.” Ms Gaudry said.
Donations to the Amy Gillett Foundation via the Shout App will help the Amy Gillett Foundation improve bike rider safety through research, implementation of national policies and programs and delivery of awareness campaigns nationally.
Download the free Shout App from the App Store of Google Play and consider making a tax-deductible donation.
For more information, visit shoutforgood.com