Europcar has reinforced its position as a major supporter of cycling, renewing its sponsorship of Team Europcar for another two years.
Announced during this year’s Tour de France, Managing Director of Europcar Australia and New Zealand, Ron Santiago said the company was proud to announce the extension of Team Europcar, a partnership that dates back to 2011.
“Team Europcar is a leading team and a powerful source of brand awareness for Europcar, especially during the Tour de France,” Mr Santiago said.
“We are very proud to continue this great adventure, particularly among the excitement of supporting Team Europcar’s riders battle it out in this year’s Tour.”
Mr Santiago said local Europcar representatives looked forward to celebrating the renewed sponsorship with fellow cycling enthusiasts at this year’s French-Australian Chamber of Commerce and Industry (FACCI) Tour de France lunch, of which Europcar is the naming rights sponsor for the second year running.
Mr Santiago said the lunch event, held at the Melbourne Convention and Exhibition Centre this Friday, was a great opportunity to enjoy the 100th Tour de France, while demonstrating support for cycling and its growth in Australia.
“Europcar has a strong association with cycling, domestically and around the globe, thanks to our support of both Team Europcar and a range of cycling events across Australia and New Zealand,” Mr Santiago said.
“Sponsoring events in the cycling industry demonstrates our commitment to safe cycling and road safety. We choose to support the sport of cycling to encourage health and wellbeing within the community and at the same time promote safety for all road users.”
In line with Europcar’s commitment to safety, Europcar established a formal partnership with the Amy Gillett Foundation in March this year and has nominated the Foundation to receive the proceeds of the silent auction at the Europcar Tour de France lunch.
Europcar is also rolling out co-branded ‘A Metre Matters’ stickers to display on the rear windows of all vehicles in Europcar’s fleet, helping to spread the Foundation’s safety message nationally.
CEO of the Amy Gillett Foundation, Tracey Gaudry, said the Foundation’s work is greatly enhanced by its relationship with Europcar to help make the roads safe for all users.
“The Amy Gillett Foundation’s singular purpose is to reduce death and injury of bicycle riders – working with government, road authorities, transport groups, communities and corporate organisations like Europcar, which is a global supporter of cycling as a mainstream activity.” Ms Gaudry said.
“The Europcar Tour de France lunch helps us to create greater awareness about how drivers and bicycle riders can share the roads more safely; all proceeds from the event will be directed into our Cycle Safe Communities program development.”
Ms Gaudry will participate in a panel discussion at the Europcar Tour de France lunch to be hosted by sports commentator, David Culbert. Other panellists include sports journalist, Samantha Lane, and cycling coach at the Victorian Institute of Sport, Dave Sanders.